Best Format
Even if your image is high resolution, you’ll still need to save it in the correct file format: TIFF. Always save your pictures in the TIFF format, Do not use JPG or any other type of compression offered by your software.
Color Mode
RGB colors are those used by most digital cameras. It is NOT, however, used for printing color output. They must all be converted to CMYK colors.
Color mode must be in CMYK to be a “Print Ready File“.
The following illustrates the visual difference between RGB (monitor) and CMYK (printed).
Image Resolution
Resolution also known as DPI (Dots Per Inch) can be described as the number of dots that fit horizontally and vertically into a one-inch space. Generally, the more dots per inch, the more detail captured and the sharper the resulting image. For an image to print properly, the image must be at least 300 dots per inch (dpi) at the final output size. If your file is not 300 dpi, you can not simply increase the dpi from a low resolution to a higher one by increasing the DPI in your imaging program.300 dots per inch (DPI) is the minimum resolution to guarantee acceptable printing results.
Please keep all text at least 0.125″ inside the cut-line.
The bleed for Standard Products is 0.125″.- The bleed for Booklets and Presentation Folders is 0.25″.